Shortcuts To Improve Your Website, Without A Full Revamp - For Small Providers

Michael’s Best 10 Tips

You Don’t Have To Start From The Beginning - Here’s How

Let’s be real for a second. You don’t have the time, budget, or brain space for a full website makeover.

You’ve got clients to support, emails piling up, and that ever-growing to-do list. But your website still needs some love, right?

Here’s The Thing Though - Small Tweaks Can Make A Huge Difference

You don’t need to tear it down and start again. You just need to know what to fix and how to do it without losing your mind (or your clients).

So what that means is… this guide is your secret weapon.

Michael can teach you 10 simple, doable tips to improve your website right now – without needing a full rebuild. Let’s dive in.

Tip 1: Use Real Images (Or At Least Real-Looking Ones)

Stock photos of people giving a high or laughing at salads? No thanks. That stuff screams fake.

If you can, use real photos of your team, your clients (with permission), or your space. If not, pick stock images that feel natural.

Look for imperfect lighting, real smiles, and people who look like actual humans – not models from a 2005 catalogue.

Real images help people trust you. They feel warmer. More honest. More relatable. Some disabilities aren’t as visible, so be sure to not alienate people.

Tip 2: Don’t Get Trapped With Expensive Fees

These people charge you for a monthly service of doing your off-page SEO. That means putting you on a whole bunch of directories out there.

But, Google in 2025 really doesn’t care, and really takes very little notice. Do not get trapped paying anybody a 4-figure monthly SEO fee for little to no value.

You’d be better off putting that money into paying for premium LinkedIn for your top three staff members, and encouraging them to spend just 20 minutes a week posting on LinkedIn about what you do.

Tip 3: Review Your Content – Keep Adding Bits And Pieces

If your website still says “Happy New Year 2023,” we need to talk. Outdated content makes your business look neglected – even if you’re working your socks off behind the scenes.

Start by checking your homepage, service pages, and contact info. Are your services still the same? Are your prices up to date? Has anything changed in your team, hours, or location?

Then take it a step further. Add a new blog post. Rewrite that clunky paragraph. Speak like a human, not a robot.

Google loves fresh content. And so do your visitors.

Tip 4: Watch What’s Working (And What’s Not)

If you don’t track what’s going on, how will you know what to fix?

Set up Google Analytics or something similar. It’ll show you:

Which pages people visit
How long they stay
Where they drop off
What gets clicked

Then you can tweak based on real behaviour – not just guesses.

For example: if no one clicks your “Book Now” button on mobile, maybe it’s too small or buried too low.

This stuff gives you power. You can stop guessing – and start improving. This might be easier with help from an expert.

Tip 5: Speed It Up

People are impatient. If your website takes more than 2.5 seconds to load, most visitors will be out of there faster than you can say “buffering.”

Here’s what you can do:

Shrink your image sizes. Remove any unnecessary animations or auto-playing videos. Ditch plugins you don’t actually use.

Use a tool like Google PageSpeed Insights to test your speed. Then fix what it suggests. Don’t worry – you don’t need to be a tech wizard. There are loads of simple plugins that can help.

If you’re willing to pay an expert a few hundred dollars to do this for you, because it’s a lot cheaper to do that than to start a whole new website, it can have a really big impact.

Tip 6: Simplify Your Menu

If your visitors need a map just to find your contact page, something’s gone very wrong.

A simple menu with dropdowns is easier to use. Use words that make sense to regular people – “Get in Touch” beats “Communications Interface” every time.

Stick to 5 or 6 main menu items max. Everything else can go in sub-menus. Make it easy for people to find what they need in under 3 clicks.

Tip 7: Add Calls To Action (CTAs)

Want people to do something? You’ve got to tell them. A big button that says “Let’s Talk” or “Book A Free Call” does wonders.

Don’t leave visitors guessing what to do next. Put a CTA at the end of every page. Even better, put one in the middle too. Make sure they’re easy to spot. Use action words. Keep it friendly.

Think of CTAs like signposts. Without them, people just wander around your website, get lost, and leave.

Tip 8: Ask Your Teenage Nephew To Get Your Seo In Shape

This may be a little out of your range, but it’s not hard to do, particularly if you’re using plugins to do it.

Basic SEO can help. Start with these:

Include keywords your clients actually use (like “NDIS Support Worker [Your Suburb]” or “plan review support [Your Suburb]”).
Write page titles and meta descriptions for every page.
Use headings (like H2 and H3) to structure your content.
Add alt text to your images.

It’s not magic. But it helps search engines, like Google – understand what your site is about.

Tip 9: Share Your Case Studies

Real stories build trust faster than any sales pitch. If you’ve helped someone, share their story (with permission) and sparingly.

Talk about where they were, what you did, and how things improved. Keep it short and human.

People want proof. Real stories give it to them.

Tip 10: Make It Mobile-Friendly (Seriously)

Grab your phone. Pull up your website. Is it easy to read? Are buttons tappable? Or do you have to squint and pinch your screen like it’s 2008?

More than half your visitors are probably coming from a mobile device. If your site’s a pain to use on mobile, they’re bouncing before they even read a word.

Choose a responsive design. Make sure menus are simple. Test it on your phone, your husband’s phone, and even your grandma’s tablet.

A smooth mobile experience keeps people on your page – and gets you more clicks, calls, and bookings. If it is not mobile friendly, then you have a bigger problem. You might consider revamping.

Reminders From Michael

Alright – before you start fixing everything, a few warnings:

Don’t do it all at once. Tackle one thing at a time. Otherwise, you’ll get overwhelmed and end up doing nothing.

Don’t chase perfection. Your website doesn’t need to be perfect. It just needs to be better than it was yesterday.

Don’t ignore feedback. If someone says your site’s confusing or slow – listen. Then fix it.

And most importantly: Don’t try to do it all alone if it stresses you out. Ask for help when you need it.

Final Advice For Small Providers Looking To Improve Their Website

You’re already doing so much. You care deeply about your work. You want your website to reflect that – but you don’t have the time or energy for a full redesign.

That’s okay. Small changes can lead to big results.

Update a paragraph. Add a new photo. Change your call to action. Test your site on your phone.

These little tweaks stack up. They show you care. They show your business is active, engaged, and real.

Your website doesn’t need to be perfect. It just needs to be clear, helpful, and human.

So go on – pick one tip from this list and give your site some love today.

Want More Ideas?

Check out the free tips over at Athletic Koala

You’ll find loads of simple ways to improve your site without starting from scratch.

If you need an extra hand, reach out to Michael.