How NDIS Providers Can Catch Real Attention with Intelligent Marketing
Marketing in the NDIS World Needs Consistency
Marketing needs to be consistent throughout the year so you’ve always got new participants finding you. If you only show up when business is slow, you’re already behind.
Regular content keeps you top of mind and builds trust with participants, families, and support coordinators.
Create a Content Library You Can Always Use
You need to create a go-to library that you can pull from for future content. Stop scrambling for ideas every week. Save time by building a bank of posts, blogs, and videos you can use over and over.
Good content never expires. Each piece of content must be repurposed into multiple formats. Videos can be turned into blogs, social media posts, and infographics.
A single post should have at least ten possible uses across different platforms.
Make Your Freebies Worth Downloading
A PDF cheat sheet must be valuable enough that people want to download it. A list of generic NDIS tips won’t cut it. Offer real value – funding breakdowns, process guides, or compliance checklists.
Turn Every Video Into a Blog and More
Every video should also be a blog, LinkedIn post, and downloadable PDF. Don’t let a great idea go to waste – spread it across multiple formats.
Many NDIS Participants Think in Pictures
More than half the world thinks in pictures, so everything you write needs visuals. Support work is hands-on and personal—your marketing should be the same.
A strong image can tell a better story than a thousand words.
In the first paragraph of anything you write, you need a vivid image. If you want someone to stop scrolling, you need to paint a picture fast.
The first few lines of a post should create a scene people can see in their minds.
Stock Photos Won't Make You Stand Out
Unless you choose stock photos that are really weird. You wouldn’t put them on a website, but you would use them on LinkedIn.
Never take the first five or ten images from a stock photo site—everyone else does. Generic photos of smiling carers won’t cut it. Find real, unique images that show the heart of what you do.
The Secret to Making NDIS Content Go Viral
As Paul Bryan says, viral is a vanity metric. In other words, don’t go chasing numbers. But, Michael’s opinion is slightly different. It’s that viral is ten times as many impressions as you normally get for a post. And Michael likes taking shortcuts.
So, he’d rather do one post that goes to ten times as many people than ten posts that go to his usual amount of people. When writing, use strong visuals to grab attention quickly. Whether it’s an infographic about funding, a photo of a participant’s journey, or a quick explainer video – strong visuals drive engagement.
If you’re making video content, use loud, noticeable sounds to create engagement. Subtitles help, but sound effects, music, and voice tone matter too. The first few seconds decide whether someone watches or scrolls past.
The SEO Technique Most NDIS Providers Miss
Rename every image file with SEO-friendly keywords before using it. Google reads the file name of an image, not just the picture itself. Instead of ‘IMG_2837’, name it ‘NDIS-transport-support-Sydney’.
This small step boosts search visibility.
Make Jokes - But Think Carefully First
Michael is so conscious that a lot of his jokes could be taken badly, particularly in some of the skits that he does that make fun of people like plan managers, support coordinators, and business development managers.
If you’re going to make jokes, make sure it’s not at one particular type of person’s expense. And never, ever, ever jokes at the expense of participants.
And if you’re going to fire out jokes, sure, but make sure you can laugh at yourself, and make fun of yourself as well, because then people will take your jokes as jokes.
Why Numbers Make NDIS Content Stand Out
Any content you create must be quantifiable—use numbers to add impact. People trust numbers; they make content more memorable and credible.
If you say “We’ve helped 200 participants find safe housing,” that means more than just saying you have experience.
Numbers, Urgency, and Emotion Win Every Time
Numbers, visuals, and urgency create the best-performing LinkedIn posts. Testing different content styles will determine what resonates best with the audience. If a post flops, tweak it and try again.
Every marketing decision should be based on data—track what works and double down. If something isn’t working, tweak it and try something different next time.
Are You Posting Enough on LinkedIn?
Get a paid personal LinkedIn account. Do it straight away. It’s the best $80 you’ll ever spend because it lets you reach out to and connect with more people.
Michael’s tried doing only occasional posts. He’s tried doing regular posts. Michael’s standard is to post twice a day because that’s what works for us. You need to try what works for you.
Let’s be real on this. Michael spends about 10 hours a week on LinkedIn. That’s an insane amount of time, but that’s where Michael meets his friends, it’s where he makes real genuine connections with people.
Support coordinators, plan managers, and providers are active here. If you only post occasionally, you won’t stay on their radar.
The company page should be the testing ground before posting to a personal page. Reshare company page posts to a personal page only after testing engagement.
Your personal profile has more reach, so only push what’s working.
LinkedIn is About the Right Connections
Use LinkedIn connections strategically—build a network of people who open doors. A LinkedIn audience should grow by about 250 people a month.
Use direct outreach messages that highlight shared professional interests.
Copy-Paste LinkedIn Posts Won't Work
Reposting on LinkedIn should not just be a copy-paste—add personal insights. If you’re resharing something, make sure you add your take on it. Otherwise, it looks like you’re just filling space.
A strong LinkedIn strategy should include consistent posting and personal engagement. Your audience needs content that reinforces your expertise and authority.
Show Why You Are the Expert
Every post should make you an obvious subject matter expert in your field. The difference between you and others must be made clear in the content. People need to see why you’re the one they should trust.
Have You Got Any Questions? Michael Loves to Help People so Feel Free to Send Him a Message
Consistency, visuals, numbers, and engagement – get these right, and your marketing will work. What’s one change you can make today?