LinkedIn Marketing Advice: The Strategies That Actually Work
Why Most LinkedIn Marketing Fails
Let’s be real. Most people fail at LinkedIn marketing because they post randomly, without strategy, and expect results overnight. That doesn’t work.
Marketing needs to be consistent throughout the year so you’re generating revenue. If you’re only showing up when you need leads, you’ve already lost.
The Secret to Staying Visible All Year
Your brand isn’t memorable if you disappear for weeks at a time. LinkedIn rewards consistency. Posting on LinkedIn should be twice a week at minimum to keep engagement up.
You can’t post once a month and expect people to remember who you are.
What’s stopping you? Lack of time? Not knowing what to say? That’s exactly why you need a content bank. You need to create a go-to library that you can pull from for future content.
Stop scrambling for ideas and start building a system that works.
The Power of Visuals: Why Text-Only Posts Fail
Here’s a brutal truth: More than half the world thinks in pictures. If your posts are just blocks of text, you’re losing half your audience before they even start reading. Everything that you’re writing needs visuals.
People scroll fast. They need something to grab their attention. Choose images from websites that you are allowed to use images from.
How to Hook Readers Instantly
In the first paragraph of anything you write, you need a vivid image. Start with a strong visual—something that makes people stop scrolling. When writing, use strong visuals to grab attention quickly. Give them something they can picture in their mind.
Think about viral content—it’s not just words. It’s images, numbers, and urgency. The visuals make things go viral. So next time you write a post, find a picture to go with the post. It matters. And it really works.
The Hidden SEO Trick You’re Ignoring
Most people don’t realise this, but Google reads the file name of an image, not just the picture itself. That means every image you upload should be working for you.
Rename every image file with SEO-friendly keywords before using it.
Still using generic file names like ‘IMG_4567’? Stop. Use words that matter. Save the file name with keywords: ‘NDIS Support Coordination’. Small habit. Big impact.
The Content Repurposing Hack That Saves Hours
You’re spending too much time creating new content when you should be repurposing what you already have. Each piece of content must be repurposed into multiple formats.
That post you wrote? Turn it into a video. That video? Make it a blog. Videos can be turned into blogs, social media posts, and infographics. One idea should work ten different ways.
A single post should have at least ten possible uses across different platforms.
Stop making content once and throwing it away. Stretch it further.
Numbers Are Your Best Friend in Marketing
People trust numbers. It’s that simple. Any content you create must be quantifiable – use numbers to add impact. Vague statements don’t build authority. Data does.
People trust numbers; they make content more memorable and credible.
And guess what? The decision-makers you want to reach think this way too. CEOs and directors think in numbers. If you want them to listen, give them something measurable.
Fear Sells. Use It Wisely.
People hate losing more than they love winning. That’s why fear-based content performs well – people react strongly to risk and loss. Show them what happens if they DON’T take action.
Instead of saying, ‘You should improve your marketing’, say, ‘Ignoring this could cost you $50,000’.
Use high-impact subject lines like ‘This could cost you $50,000’ to drive clicks. People act when they feel the risk is real.
The LinkedIn Growth Formula That Works
You can’t grow if no one sees your posts. Use LinkedIn connections strategically – build a network of people who open doors. That means reaching out, every week. Reach out to 50 new people weekly.
It’s a numbers game. More than 15 people will accept weekly. Do the math. That’s 60 new connections a month. A LinkedIn audience should grow to at least 5,000 for significant influence.
The Reposting Strategy No One Talks About
Posting the same thing twice won’t work. Reposting on LinkedIn should not just be a copy-paste – add personal insights. Share your company’s content, but add a fresh take.
Reshare company page posts to a personal page only after testing engagement.
Your company page is your testing ground. “he company page should be the testing ground before posting to your personal page. See what works there first. Then post it where it matters.
The One PDF People Will Actually Download
Lead magnets work—if they’re good. A PDF cheat sheet must be valuable enough that people want to download it. A PDF doesn’t need to be 20 pages – it could be a 2-page cheat sheet.
My team and I can take as little as 30 minutes to do a great PDF that gets a thousand downloads in its lifetime.
The rule: If it can be a PDF someone will drool over, it’s worth doing.
The Question That Changes Everything
Marketing isn’t just about price. Reframe financial objections – it’s not about cost; it’s about avoiding greater loss.
Ask your audience: ‘Can I afford NOT to have this?’ That’s how you shift the mindset. The best marketing makes people feel like they’ll miss out if they don’t engage.
LinkedIn Is Not Facebook – Act Accordingly
Facebook is for old people who sit around whinging and whining about non-work issues. LinkedIn is for people who are driven and focused and want to connect with other people in the industry.
Turn up and talk like you’re serious. Don’t be subtle on LinkedIn. Be subtle on Facebook, sure, but don’t be subtle on LinkedIn.
The Final Rule of LinkedIn Marketing
Every post should make you look like the obvious expert. Every post should clearly show why you’re irreplaceable in your industry. Make it clear why people need YOU, not just someone like you.
Your content should be valuable, not promotional. Engagement increases when posts offer real, useful tips instead of promotions. If you’re only selling, you’re failing.
Take Action Now
- Post twice a week and 14 times per week.
- Add pictures or videos to every post.
- Reach out to 50 people weekly.
- Repurpose everything.
- Test content before posting on your personal page.
Do this, and you’ll stop blending in—and start standing out.
Others in the NDS Are Already Good at This, and Nothing is Stopping You From Becoming Really Good As Well
Can you afford to be invisible? Start implementing these LinkedIn strategies today, or risk falling behind.
Chat to Michael now to get help with your marketing strategy.