Make Google Want to Marry Your Website
What is SEO?
Most people’s websites look pretty but Google doesn’t trust you.
Getting SEO spot on and communicating properly in Google-speak to the giant Google robot is what persuades Google to show your website to people who are searching for what you do.
Technical SEO are the details in the background that persuade Google you are trustworthy and they should show you off. It is the equivalent of showing your drivers license to a bouncer at a nightclub to be accepted.
Search Engine Optimization (SEO) - On-Page & Technical
On-Page SEO is getting every heading right by adding keywords (the words people are actually searching for) that match exactly what you do.
Getting your SEO done is like paying money towards your mortgage. At the end of it, instead of owning a house, you own Google real estate that will last.
Search Engine Optimization (SEO) - Off-Page
Off-page SEO is consistently demonstrating to Google that other high-quality people are verifying your skills.
This is achieved by getting your business on relevant directories and mentioned on other people’s websites or on news sites. This is like being the popular kid in highschool, except demonstrating that to the Google robot.
Getting your SEO done is like paying money towards your mortgage. At the end of it, instead of owning a house, you own Google real estate that will last.
Search Engine Optimization (SEO) - Local Search/Google Maps
People near you are searching for someone nearby and Google Maps is the shortcut to helping them find you. You don’t want to be showing up as the 15th option (because only the most relevant 3 businesses show up on the sidebar).
So there are things you need to get right so that Google is happy to show the world so that you show up in that top 3.
Getting your SEO done is like paying money towards your mortgage. At the end of it, instead of owning a house, you own Google real estate that will last.