How To Create More Referrals for an NDIS Physiotherapist

Get More NDIS Participants for Your Physiotherapy Service

Marketing an NDIS physiotherapy service isn’t like promoting a regular business.

People searching for physiotherapy under the NDIS aren’t just looking for a service – they’re looking for trust, reliability, and real help.

Whether you run a mobile physiotherapy practice or work from a clinic, your marketing message needs to speak directly to their needs.

Why Michael Feels Most NDIS Physiotherapy Websites Fail

Most NDIS physiotherapy websites completely miss the mark. They focus too much on the business and not enough on the participant’s experience.

Visitors don’t want to read a long introduction about your credentials – they need to know how you can help them move, feel, and live better.

What’s Wrong With Most NDIS Physio Websites?

Too much self-promotion. Nobody wants to read about your business first – they want to hear how you can help them.
Generic stock photos. Images of wheelchair users are everywhere, but most NDIS participants don’t use wheelchairs.
No real-life examples. Without case studies or testimonials, potential participants have no proof that you’re the right choice.

Your Website Should Be About Them

People visiting your website need to see their own struggles reflected in your content.

Instead of listing your services right away, start with their pain points:

Are they struggling with chronic pain and mobility issues?
Do they need NDIS-covered rehabilitation after an injury?
Is travelling to appointments a barrier to getting treatment?

When your website answers their problems first, they’ll trust you enough to keep reading.

Mobile Physiotherapy? Make It Clear!

If you’re a mobile physiotherapist, don’t assume people understand what that means. Many participants (or their carers) don’t realise that a physio can come to them.

Make it obvious on your website and LinkedIn:

You offer home visits (and whether travel costs are covered by NDIS).
The benefits of in-home treatment (comfort, convenience, no travel stress).
How to book an appointment easily.

Give People A Reason to Choose You

If your marketing sounds like every other NDIS provider, you won’t stand out.

Instead of pushing your services, show how you make life easier for your participants.

Do you offer flexible appointment times? Many NDIS participants struggle with strict schedules.
Do you specialise in a specific condition? If you work with neurological conditions, musculoskeletal rehab, or paediatric physio, say so clearly!
Do you go the extra mile? If you provide extra support with exercises outside of appointments, highlight it!

Build Trust Through Real Stories

NDIS participants and their families don’t just want a list of services – they want proof that you make a difference.

The easiest way to build trust? Case studies and real-life success stories.

How to Use Case Studies

Pick a success story. Choose a participant who saw real improvements (use pseudonyms for privacy).
Explain their challenge. What issue did they face before working with you?
Describe the transformation. How did your physiotherapy sessions help them? What was the outcome?
Keep it real. The more natural and relatable the story, the more it will connect with potential participants.

Offer Free Advice to Get More Participants

People love free, helpful information. Instead of just saying, “Book a session,” try offering something valuable first.

Write blog posts disguised as ‘Tips and Advice’ pages on common concerns, like “How Physiotherapy Helps Reduce NDIS Plan Fatigue.”
Create a simple checklist for “Preparing for Your First NDIS Physio Session.”
Offer a free PDF guide in exchange for an email address – this keeps you in touch with potential participants.

By giving people something useful upfront, you build trust before they even contact you.

LinkedIn: Keep It Simple, Keep It Real

LinkedIn is powerful – but only if you use it the right way. You don’t need fancy marketing tactics. What you need is consistency and authenticity.

Share short success stories. A post about a participant regaining movement after 8 weeks is more powerful than an ad.
Post simple movement tips. A quick video showing an easy mobility exercise can go a long way.
Answer common questions. For example: Does NDIS cover physiotherapy for pain management? Keep your answers clear and friendly.

Get Found Online Without Paying for Ads

You don’t need a huge advertising budget to be found. Instead, make sure your website is Google-friendly:

Use simple phrases that people actually search for, like NDIS physiotherapist [your service area] or mobile physio for disability support.
List your location and service areas clearly – Google ranks local businesses higher when their info is easy to find.
Ask happy participants to leave Google reviews. A handful of positive reviews can do more than a huge ad budget.

Email Marketing: The Underrated Strategy

Most NDIS providers ignore email marketing – and that’s a huge mistake. Once someone visits your website, you want to stay on their radar.

How? Offer a Freebie for Their Email Address

A checklist (e.g., “What to Expect in Your First NDIS Physio Appointment”).
A video tutorial (e.g., “How To Maximise The Chances That Ndis Will Pay For Your Physio”).

Once they sign up, send helpful emails (not spam!). Over time, you’ll build a relationship, making them more likely to book with you.

Be Transparent to Build Trust

One of the biggest NDIS marketing mistakes is making everything sound too polished. People trust businesses that are real and honest.

Use your website to gently answer those unspoken worries. For example: “Do I need a diagnosis to get started?” or “What happens if I change providers?” When you clear up the scary unknowns, people feel calmer and more open to reaching out.
Be upfront about who you can and can’t help. If you specialise in certain conditions, say so!
Don’t overpromise. If a treatment takes time to show results, be clear about it.

The Right Way to Market Your NDIS Physio Service

Marketing your physiotherapy business isn’t about convincing people to sign up – it’s about showing them you can help.

Stop selling. Start helping. That’s how you grow your NDIS practice.

By focusing on real connections, useful content, and a clear message, you’ll stand out from the countless providers that just talk about themselves.

And in the end, you’ll attract the participants who truly need what you offer.