This is for you if you:
Have a business with between 2 and 15 employees,
Want more sales, customers, or clients, and
If you’re uncertain where they will come from in 3 to 4 months.
Are trying to grow and set themselves up with a stable business.
One that doesn’t keep them awake at night worrying about where their next customers will come from.
Become The Most Wanted Expert in Your Field
Growing a business is very tough.
Not knowing where your next job will come from can be stressful.
It’s hard when employees rely on you. Not having work lined up is worrying.
Become known as an expert in your field.
Then customers will come to you first. And you’ll be known as the top choice.
This lets you increase your prices.
You can pick who to work with. Your business will make more money.
Here Are 4 Tips On How To Be Viewed As An Expert:
Tip #1: Demonstrate That You Are The Expert (Competence & Experience)
Be good at what you do and make it known.
Show how you’re better than the competition.
Explain why your experienced team is the better choice.
Don’t charge market rates.
If you’re only charging market rates, then you’re competing with the 21 year old who just got started and that’s not fair.
It’s not a fair comparison.
You are an expert so you should charge expert rates.
Tip #2: Answer Customer Questions Before They Even Ask Them
You know the sort of questions that customers ask.
Every business has 5 – 10 questions that people are always asking.
Get those 5 – 10 questions and make them front and center on your website.
So people know that you understand how they think.
Have your employees be raising these issues with customers on the phone.
So they can see that you run towards problems not away from problems.
That’ll give them confidence. And that’s what a subject matter expert does.
That’s what a master of their craft does.
Tip #3: Be Clear About Your Experience and Abilities
This is not somewhere to be humble. This is not somewhere to downplay your skills.
You should always speak with examples of what you’ve seen in previous jobs.
Because when people can see you’ve dealt with tricky situations before and you’ve improvised, well they have confidence in you.
Tip #4: Show Customers Where The Pitfalls And Challenges Are In Their Projects
Show them what needs to be done to get around these challenges.
You want to show the customers exactly what could go wrong.
Or what could end up being not ideal.
Because when you do that it creates a sense of concern in the customer’s mind.
If they give this job to someone cheap and unskilled, things will go wrong.
But you also want them to understand that more hurdles will come up.
Because the nature of every job is that you don’t quite know what you’re going to deal with until you get there.
So when those other additional hurdles come up, you’ve got the experience to to work around it and to improvise.
So the goal here is to help the customer have a very clear understanding of what the challenges with the job are.
And you’ll show them the exact ways you’ll work around them.
So, What Can You Do Next?
Here’s the steps I would take if I was in your shoes:
Step 1: Get your website looking great and demonstrate your experience.
That probably means having 2 – 5 times more information on your website.
If you don’t enjoy that, outsource it to someone else.
I do that sort of work, and I’d be happy to help.
Step 2: Search Engine Optimize (SEO) your website.
There’s no point having a great website if people can’t see it.
And if it doesn’t show up when people search for your trade on Google.
If you don’t know what I’m talking about get in touch. We’ll show you how.
Step 3: Make the effort of creating a few YouTube videos.
You can put these on your website to demonstrate your expertise.
If that’s something that’s too hard or if that feels a bit overwhelming, then give it to one of your staff to do.
Or reach out to us if you’re really stuck.
Step 4: Tell me exactly what you need. I’m here to help.
I have so many resources. I can send them to you quite happily.
Be Viewed As The Expert By Future Customers
Get more customers by being known as the expert in your field.