Generating Referrals For NDIS Support Workers
10 Tips To Stand Out
Michael’s Take on NDIS Marketing for Support Workers
Being an NDIS support worker is about more than care, it’s about being someone people can count on.
Someone who listens, who shows up, and who makes every day feel a little more human.
But here’s the challenge: how do you stand out when people can’t actually see the work that you’re doing?
Using Marketing to Create an Online Presence
Many support workers rely on word-of-mouth referrals, but smart marketing can bring in more opportunities and help you connect with the people who need you most.
Whether you’re self-employed or working for a provider, these 10 marketing tips will help you grow your NDIS support work business.
Tip 1: Build a Clear And Honest Website
Your online presence is your digital handshake. If people can’t find you online, you’re missing out on potential participants.
- Create a simple website with your services, availability, and a friendly introduction.
- Use real photos and clear language – people want to see a warm, approachable professional, not corporate jargon.
Think of your website as your online shopfront. Keep it clear, welcoming, and easy to navigate.
A professional yet friendly bio can make a big difference – explain why you became a support worker, what you love about your job, and how you make a difference in people’s lives.
Tip 2: Use LinkedIn to Connect, Not Just Promote
Posting “Looking for NDIS participants” won’t get much engagement. Instead, focus on showing value.
- Share stories and tips from your experience (without breaching privacy).
- Post about NDIS news, updates, and helpful resources.
- Use Facebook groups and LinkedIn to connect with families and other support workers.
Be real. Be helpful. The more you engage, the more people will trust you.
Use Instagram Stories or Facebook Live to share behind-the-scenes insights – show a day in your life as an NDIS support worker to make your services feel personal and relatable.
Tip 3: Get Participant Reviews & Testimonials
Nothing builds credibility like real feedback from happy participants.
- Ask for Google reviews or testimonials.
- Showcase feedback on your website and LinkedIn.
- Use quotes from past participants (with permission) to show how you’ve made a difference.
Word-of-mouth is powerful, and reviews act as online recommendations.
To encourage reviews, offer an easy way for participants to provide feedback – a simple email or a QR code linking to a review page can work wonders.
Tip 4: Network with Support Coordinators & NDIS Providers
Support coordinators help NDIS participants find workers – so building relationships with them can bring a steady flow of referrals.
- Attend NDIS events and networking meetups.
- Introduce yourself to local providers, therapists, and community groups.
- Offer to collaborate on workshops or Q&A sessions for families navigating NDIS.
Connections matter. Make yourself known in the community.
Consider volunteering at disability-related events – being present and helpful will naturally lead to referrals.
Tip 5: Offer Free Helpful Resources
People love free, useful advice. A simple tip sheet or guide can attract potential participants.
- Create a “Guide to Choosing an NDIS Support Worker”.
- Write a blog post on daily living support tips.
- Share video tips on LinkedIn about navigating NDIS.
Helping first builds trust – and trust leads to bookings.
A downloadable checklist or FAQ sheet can also make you the go-to expert in your field.
Tip 6: Make It Easy for Participants to Contact You
A participant shouldn’t have to jump through hoops to reach you. Make it easy.
- Have a clear “Contact Me” section on your website.
- Offer multiple contact options (phone, email, LinkedIn, text).
- Use a booking link for quick consultation calls.
If reaching you is effortless, participants are more likely to take action.
Consider adding a chatbot to your website so potential participants can get instant answers to their basic questions.
Tip 7: Create an NDIS-Specific LinkedIn Profile
LinkedIn isn’t just for corporate jobs – NDIS professionals use it too!
- Write a compelling “About Me” section with your experience and services.
- Connect with NDIS coordinators, providers, and other support workers.
- Post about your experience, participant success stories, and industry updates.
A professional LinkedIn presence makes you look established and credible.
Share insights about your experiences, the challenges in the industry, and success stories – this makes you a trusted voice in the NDIS space.
Tip 8: Educate Families About Your Services
Many NDIS participants don’t fully understand how support workers fit into their plans.
- Break down your services in simple terms.
- Explain how funding works for hiring a support worker.
- Offer free consultations to discuss their needs.
When people understand what you do, they’re more likely to choose you.
Hosting webinars or Q&A sessions about choosing the right support worker can also position you as the go-to expert.
Tip 9: Keep Your Messaging Clear & Personable
People connect with people – not businesses. Your marketing should sound like you.
Instead of: “We provide professional and comprehensive disability support services built around the individual needs.”
Say: “I help NDIS participants with daily tasks, community outings, and personal care – so they can live life their way.”
See the difference? Keep it clear, warm, and easy to understand. Add personal anecdotes to make your marketing feel human and relatable.
Tip 10: Stay Consistent and Be Patient
Marketing isn’t an overnight success – it takes consistency.
- Post on LinkedIn regularly.
- Keep your website updated with fresh content.
- Stay engaged in NDIS groups and communities.
The more people see your name, the more likely they are to reach out.
Consistency builds recognition – participants may not need you today, but they’ll remember you when they do.
Here are Some Reminders from Michael
Common pitfalls support workers face in marketing:
- Using too much industry jargon – Keep it simple and clear.
- Not having an online presence – Participants research before they reach out.
- Focusing too much on selling – Be helpful first, and the participants will come.
- Ignoring networking opportunities – Building relationships leads to referrals.
Avoid these mistakes, and you’ll stand out as a trusted support worker.
Final Advice for NDIS Support Workers
Marketing doesn’t have to feel like selling.
It’s about showing up, being helpful, and building connections.
- Keep your messaging friendly and real.
- Focus on helping before selling.
- Stay consistent, patient, and proactive.
When you put in the effort, the right participants will find you.
If You Still Need More Help, Ask Michael
Michael can guide you if these tips aren’t enough, reach out for help.