12 FAQ’s on NDIS Marketing for Job Support Answered by Michael
NDIS job support providers help people with disabilities find and keep meaningful work. But here’s the thing – if your marketing isn’t working, your message isn’t reaching the right people.
Many providers struggle with making their services clear, connecting with the right audience, and standing out in a crowded space.
Smart Marketing Can Change That
If you’re wondering how to market your NDIS job support services effectively, you’re in the right place.
Here are the answers to the most common questions providers ask.
Question 1: How Do I Make My NDIS Job Support Website Stand Out?
Your website isn’t just a brochure – it’s a trust-building tool. Most NDIS websites look the same, and that’s a huge problem.
You need to ditch the stock photos, avoid boring corporate language, and focus on real stories and clear solutions.
Instead of saying, “We offer job support,” show it.
Include real case studies (with pseudonyms), videos of people you’ve helped, and practical advice. Your website should feel personal, warm, and helpful – not like a sales pitch.
Question 2: What’s the Biggest Mistake NDIS Job Support Providers Make in Marketing?
Talking too much about themselves. People don’t care about your business history; they care about what you can do for them.
If your website or LinkedIn starts with “We’ve been operating since 2005…” you’ve already lost them.
Flip the script. Start with their problem, not your business. For example:
- Instead of: We provide expert job support services.
- Say: Struggling to find work? We help NDIS participants get job-ready and stay employed.
Question 3: How Can I Get More NDIS Participants to Find My Website?
SEO (Search Engine Optimisation) is your best friend. Most NDIS providers ignore it, which means you have an opportunity to rank higher on Google and get noticed.
Here’s what works:
- Write Tips and Advice pages that answer common questions (like this one!).
- Use words people actually search for, like “NDIS job support near me.”
- Make sure your Google Business Profile is set up and complete.
- Keep your website fast, mobile-friendly, and easy to navigate.
Question 3: How Can I Get More NDIS Participants to Find My Website?
SEO (Search Engine Optimisation) is your best friend. Most NDIS providers ignore it, which means you have an opportunity to rank higher on Google and get noticed.
Here’s what works:
- Write Tips and Advice pages that answer common questions (like this one!).
- Use words people actually search for, like “NDIS job support near me.”
- Make sure your Google Business Profile is set up and complete.
- Keep your website fast, mobile-friendly, and easy to navigate.
Question 4: Should I Use LinkedIn for NDIS Marketing?
Yes – but only if you use it properly. Posting generic updates like “We help people find jobs” won’t work.
LinkedIn should feel human and engaging.
Try this instead:
- Share success stories (without revealing identities).
- Post real job openings participants might be interested in.
- Give practical tips like resume advice or interview preparation.
- Go behind the scenes – introduce your team, show a day in the life of an NDIS job coach.
Question 5: What Kind of Content Works Best for NDIS Marketing?
People love helpful content – especially when it makes their lives easier.
Here’s what performs best:
- FAQs about job support services.
- Step-by-step guides (e.g., How to use NDIS funding for job training).
- Myth-busting posts (e.g., “You don’t need a university degree to find a good job”).
- Video content (e.g., A quick chat with a job coach answering common questions).
Question 6: How Can I Use Case Studies Without Breaching Privacy?
Case studies are gold for marketing. They prove you know what you’re doing. But privacy is key.
Here’s how to do it right:
- Change names and remove identifying details.
- Focus on the challenge and solution, not the person’s full story.
- Get permission or create composite case studies based on real experiences.
Question 7: How Do I Stop My Website from Sounding Too Salesy?
Drop the corporate speak. Your website should feel like a conversation, not a sales brochure.
Instead of:
- We are a leading provider of job support services with extensive experience in assisting NDIS participants.
Try:
- Need help finding work? We help people with disabilities get the skills, confidence, and job support they need.
People want to feel understood, not pitched to. Keep it real.
Question 8: What’s the Best Way to Get More Leads for NDIS Job Support?
Lead magnets work wonders. A lead magnet is a freebie that helps people in exchange for their email.
Some ideas:
- A free NDIS Job Support Checklist.
- A resume template built around people with disabilities.
- A short guide: “How to Nail Your Next Job Interview”.
- Offer something genuinely useful, and people will trust you enough to reach out.
Question 9: How Can I Make My NDIS Marketing More Inclusive?
Don’t assume all NDIS participants have the same needs. Many providers rely too much on images of people in wheelchairs, but most participants don’t use one.
Make sure your language, photos, and content reflect the diverse range of people you support. Use real stories, focus on solutions, and avoid stereotypes.
Question 10: Should I Run Paid Ads for My NDIS Job Support Services?
It depends. Google Ads and Facebook Ads can work, but only if done right and with a smart budget.
Before spending money, make sure:
- Your website is clear, helpful, and ready to convert visitors.
- You’re targeting the right keywords (like “NDIS employment support” instead of just “NDIS”).
- Your ads focus on helping, not just selling.
Question 11: How Do I Build Trust With Potential Participants?
Trust is everything. People won’t reach out if they don’t trust you.
Here’s how to build it:
- Be honest about what you can and can’t offer.
- Show real success stories.
- Offer free, useful advice (guides, tips, FAQs).
- Keep your messaging clear, friendly, and focused on them – not you.
Question 12: Where Can I Learn More About NDIS Marketing?
NDIS marketing changes all the time. Stay ahead by:
- Following NDIS marketing experts.
- Reading NDIS provider case studies.
- Joining NDIS business support groups.
- Keeping up with NDIS funding updates to see how they affect job support services.
If You Still Have Any Questions,
Reach Out To Michael Today
If you’re serious about growing your NDIS job support services, smart marketing is key.
Got more questions? Reach out – Michael is happy to help.