Michael’s 10 Tips To Grow Referrals For Your NDIS Cleaning Business

What Could NDIS Cleaning Marketing Do For You

If you run an NDIS cleaning business, you already know that marketing isn’t as simple as posting an ad and waiting for bookings.

Your potential participants aren’t just looking for a cleaner – they need trust, reliability, and a service that understands NDIS requirements.

The Problem?
Most NDIS Cleaning Providers Struggle To Stand Out

Sometimes marketing ends up too generic, too salesy, or too confusing.

That’s why Michael put together these 10 practical marketing tips to help you attract more NDIS participants without wasting money on ads that don’t work.

By the end of this guide, you’ll know exactly how to position your business as the go-to NDIS cleaning service.

Tip 1: Focus on What NDIS Participants Actually Need

Most NDIS cleaning businesses make the mistake of talking about themselves too much.

Instead of listing your services straight away, focus on your participants ‘ needs first.

Are they looking for a safe, hygienic home environment?
Do they need help with deep cleaning due to mobility challenges?
Are they worried about NDIS funding covering the service?

Your website, LinkedIn, and ads should speak directly to these concerns before you mention your business. This builds trust and credibility from the start.

Tip 2: Use Real Photos, Less Generic Stock Images

Nothing makes an NDIS business look less trustworthy than fake, overly polished stock photos.

If your website is full of generic cleaning product shots or unrealistic images, potential participants might assume you’re just another company that doesn’t get them.

Use real photos of your team in action (with permission).
Show before-and-after images of actual NDIS cleaning work.
If you must use stock images, choose ones that look natural and relatable.

This small change can make your business feel more personal and approachable.

Tip 3: Create a Simple, Clear Website

Your website isn’t just a place to list your services – it’s where potential participants decide whether to trust you or not. If your site is confusing, cluttered, or full of salesy language, they’ll click away.

Here’s how to fix that:

Use plain English and avoid complicated industry jargon.
Clearly state what NDIS-funded cleaning covers and how participants can book.
Make sure your contact details are easy to find.

A clean, easy-to-read website makes a huge difference in converting visitors into participants.

Tip 4: Offer Free Guides and Resources

Many NDIS participants (and their carers) don’t fully understand how NDIS-funded cleaning works.

Instead of just telling them to book, help them navigate the system.

Create a free guide on “How to Use NDIS Funding for Home Cleaning.”
Write a simple checklist for preparing a home for an NDIS cleaner.
Offer free email tips about maintaining a clean, accessible home.

This positions you as helpful and knowledgeable, making participants more likely to choose you.

Tip 5: Collect and Share Participant Stories

Nothing builds trust faster than social proof. If you have happy NDIS participants , ask them for a review and showcase it everywhere:

On your website (preferably with a photo or first name).
In your Google Business profile (this helps with search rankings too!).
On LinkedIn, where potential participants can see real feedback.

People trust other people’s experiences more than anything you can say about your own business.

Tip 6: Get Found on Google (Without Paying for Ads)

If someone searches for “NDIS cleaner near me”, you want to show up – without paying for ads.

Here’s how:

Make sure your Google Business Profile is set up and fully filled out.
Include location-based keywords on your website (e.g., NDIS cleaning in Melbourne).
Post regular updates (Google likes fresh content!).

This helps you rank higher in search results, making it easier for participants to find you.

Tip 7: Be Active on LinkedIn (But Keep It Simple)

LinkedIn doesn’t have to be overwhelming. A few smart posts each week can keep you top of mind.

Share quick cleaning tips for NDIS participants.
Post before-and-after photos of your work.
Answer common questions, like Does NDIS cover deep cleaning?

Consistency matters more than posting every single day.

Tip 8: Network With Support Coordinators

NDIS participants often trust their support coordinators to recommend services. If you’re not connecting with these professionals, you’re missing a huge opportunity.

Introduce yourself to local support coordinators.
Offer free educational sessions on how NDIS cleaning works.
Stay in touch so they remember to refer participants to you.

A strong network of referrals can bring in more bookings than any ad campaign.

Tip 9: Make Booking Simple and Stress-Free

NDIS participants often deal with a lot of admin – don’t make booking a cleaning service another headache.

Offer online booking with simple options.
Explain clearly how funding works.
Let people ask questions easily through chat or email.

The easier you make it to choose you, the more likely they’ll choose you.

Tip 10: Keep Your Branding Simple and Trustworthy

Some cleaning businesses try too hard to look flashy or corporate. But NDIS participants want to feel like they’re dealing with real people who care.

Use friendly, straightforward branding.
Avoid making your website or materials look too polished or salesy.
Keep your messaging honest and clear.

This makes your business feel approachable and trustworthy.

What Michael Suggest You Remember

Many NDIS cleaning businesses struggle with marketing because they focus too much on themselves instead of the participant’s experience.

The biggest mistakes to avoid:

Being too vague about what NDIS funding covers.
Using corporate-sounding language that doesn’t feel personal.
Making the booking process complicated.

If you avoid these pitfalls, you’ll stand out as a trusted provider.

Michael’s Advice for NDIS Cleaners

Marketing doesn’t have to be complicated or expensive.

The most successful NDIS cleaning businesses aren’t the ones spending the most money on ads – they’re the ones building real trust with participants .

Be genuinely helpful. Offer advice, not just services.
Keep your branding and messaging clear and simple.
Make sure your website and Google presence are strong.

If you do these things right, your business will attract more participants naturally, without wasting money on ineffective advertising.

These Tips Should Get You On Your Way, But If You Still Need A Little Help, Ask Michael!

If you want more advice built around you growing your NDIS cleaning business, reach out to Michael now.

A few small changes in your marketing can lead to big referrals!