How To Make An NDIS Website
That Will Be Loved By Support Coordinators, Participants and Their Families
NDIS: Showing you care matters.
We know NDIS can be tricky – because we’ve been working within the NDIS space for three years.
Marketing for an NDIS business is not all about trying to look professional. It is about showing your warm side – your caring side.
This is so that support coordinators will trust you. They’ll see that you have the best interest of their participants at heart. Then, they will be happy to recommend you.
This way participants and family members will also understand that you view them as more than just ‘the next sale’, trusting that they won’t just be a number to you.
Here is how you earn people’s trust:
Support Coordinators should be your #1 fans
However, you will need more than just a website. You need purpose behind your marketing, a message.
The heart of what you provide needs to show support co-ordinators that you will care for their participants and families.
We will give you a website that jumps off the page and lets people know that you care.
Support Co-ordinators want to see your heart and warmth – like this:
Participants + Their families should love you
Participants and their families don’t want to feel like just another customer at the local.
They’re used to being ignored or forgotten about. Your purpose is to change that by giving them the support and care they deserve, to show them you’re on their team.
We’ll give you a website that shows them you care.
Participants and families want to see life going like this:
Make Your Website Warm and Welcoming
Warmth is crucial. People want to feel seen and welcomed.
From the photos to the tone of the text, everything should show that you care.
A website filled with warmth helps potential clients feel reassured, which means they’re more likely to engage with your services.
Talk Like A Real Person
Skip the jargon and talk like a human.
People connect with real language, not “NDIS-speak.” Unless you have to, avoid words like “participants.”
Speak in warm, simple terms that make your services feel accessible, not intimidating.
Keep Navigation Simple
Make it easy for people to find what they’re looking for.
Keep your menu bar straightforward, with clear categories. Have pages for each service and for activities—let users see exactly how you can help them.
When people don’t feel overwhelmed, they’re more likely to stick around and explore.
Make Contact Easy
Your Contact Us page is the doorway for new clients, so keep it simple and effective. Put it right at the top right of your menu bar.
Use a friendly photo, make a clear promise to get back to people quickly, and avoid long, confusing forms.
People want to get in touch without a hassle—name, email, and message fields are all you need.
Avoid Long, Complicated Forms
Keep forms short and sweet. Most people visiting NDIS websites are on their phones, and nobody wants to fill out a 40-field form on mobile.
Name, email, phone, and a quick message—that’s enough. The less hassle, the better.
Build Trust with Real Promises
Make real, honest promises. Whether it’s getting back to inquiries within a day or sharing genuinely helpful info, trust is built when you’re transparent.
Small but real promises make a big difference to people who are looking for reliability.
Need Help Building Your NDIS Website?
Ready to create a website that truly represents your services? Athletic Koala is here to help. Watch the video above for a full walkthrough or get in touch today. We believe in creating authentic, user-friendly websites that work for you and your clients.
Let’s make your website the best it can be—reach out, and we’ll give it our best shot!