Tips for Your NDIS Website
Keep It Simple & Targeted - NDIS Is Already Complicated for Participants
Your NDIS website needs to appeal to parents of participants and support coordinators, not just a general audience.
A clean, uncluttered design is perfect for this.
Build with your audience in mind: the majority of support coordinators are women, specifically middle-aged women, so keep that demographic in focus without over-emphasizing it.
Use Authentic Photos with Real Emotion
Avoid overused stock photos that feel generic or staged, like people giving high-fives or standing with their arms in the air.
Instead, opt for a mix of real photos of your staff and participants (when possible), alongside stock images that look natural, as though taken on someone’s personal camera.
The images should feel genuine and imperfect, reflecting real life.
Balance Your Content With Videos and Text
Video content can evoke strong emotions, but many of your visitors, especially support coordinators, will be at work and unable to watch videos.
Make sure to convey the same emotions through written content that speaks directly to them.
Use short, clear sentences, frequent headings, and subheadings to guide them through the site.
Your Customer's Journey is Key
Build a clear journey from the home page, ensuring visitors easily find the services they need.
The contact page should feel simple, warm, and feature a friendly face of someone who works in your company—ideally, someone from your target demographic.
Include a promise of response time to reassure visitors.
Our Guarantee
You will have the boss’s personal number in your personal phone.
If anything goes wrong, you phone him and he’ll sort it out.
The other guarantee is: Depending on which package you purchase with us, we will guarantee a specific result that matches your goals within a 12-month time frame.
If we do not hit that specific result then we will work for six months for you, completely free of charge, to make it right.
Note: This is a bit like a bet where you can only win because if you get the ambitious result that we promised, we’ve brought you a whole heap more revenue and work so you’re happy.
In the very unlikely circumstance that we can’t achieve your goals for you within that 12-month period of time: If we’re working for you completely free for six months, you’re still happy because you’re getting a whole heap more value than you even asked for.
We’ll keep at it to get you the result that you need.
The problem with most people’s guarantees, where they offer money back or something like that, is that it doesn’t get you the result you’re looking for.
Getting your money back is different from getting the result. So what we offer is to the best of our knowledge, the gustiest. We back ourselves with our work because we know we can get you the result. But also, it gives you a crazy level of peace of mind because not only do you have the right team guaranteeing the right result, but they’re committed to hang in with you until they get that.