Our Prices are Fair and Transparent (Just Like Everything Else NDIS)

Specific Things to Keep in Mind Throughout

Key Considerations for This Project

• Ensure the website provides valuable insights and ideas for everyone, even if they don’t choose you.

• Focus on the long game: keep giving away useful information freely.

• Keep the contact page simple and inviting.

• Use a mix of authentic and stock photos. For stock images, pick ones that appear natural, with imperfect lighting and a genuine feel.

Website Design Insights from the You

You probably envision a website that is simple, clean, and easy to navigate. Michael’s approach is exactly what most people prefer—uncluttered and straightforward.

Trust your gut feel on this, even if it’s different from what others do.

Balance Video with Text

Ideas around using video are great for emotional engagement.

Keep in mind that not everyone can watch videos (like those at work), so ensure the website also clearly conveys emotions through words.

SEO Strategy

SEO is the most cost-effective long-term strategy to attract visitors.

Trust instincts and commit to the budget suggested, even if it means increasing the spend.

SEO takes 3-5 months to establish a good presence on Google.

Patience is essential—Google rewards consistency, not shortcuts.

Avoid trying to game the system with quick tricks—Google is getting smarter every month and will penalize shady tactics.

On-Site SEO Over Off-Site

Prioritize on-site SEO over off-site methods—on-site is significantly more valuable. the client can help explain the difference.

Advertising: Considerations for Paid Ads

• Facebook Ads and Google Ads: Low priority. If you do choose to spend, ensure the specialist has experience with NDIS businesses. NDIS marketing requires specific expertise, so make sure it’s handled by someone familiar with the field.

• Social Media Posting: Worth doing, but also a low priority. Organic reach is limited unless you have a large following or boost posts.

Quote for Specific Work

Build a NDIS-Website That Works (Essential) + Bonus 3x ‘Downloadable Sheets’

$4000 – Includes:

• Michael will write the content for your website and work with you to get the tone just right.

• Michael + Team will build a brand-new website from start to finish.

• Advice on video scripting and editing (Note: video editing is outside the project scope).

• Bonus: 3x 2-page downloadable cheat sheets (simple, not long e-books).

Initial SEO (Essential)

$1500 – Includes:

• Local SEO tweaks (e.g., Google Business Profile setup).

• On-page/technical SEO for you.

• First 10 SEO-optimized pages for the blog, e.g., “SIL options in Nowra 2024” or “Complex Care in Wollongong for Children and Teenagers”.

(Optional) Long-Term SEO Pages

$100/page for any additional pages—may be added gradually as needed.

Ongoing Costs

• Usual 3rd party subscriptions are not included in the quote. the client company is responsible for subscription costs for tools like Mailchimp or hosting/domain fees.

(Optional) Website Updates/Tweaks

$100/month to handle your website maintenance (text/photo/link changes as needed). Alternatively, you can manage it yourself.

(Optional) Mailchimp Trust-Building Fortnightly Email Sequence

$900 – Includes:

• Strategy & planning.

• Setting up emails in Mailchimp.

• First 13 emails (covering the first 3 months).

• Afterward, evaluate which emails resonate best.

• Future emails can be written for $60 per email.

Future E-books

• $200: Short 2-page cheat sheets (entirely done for you).

• $900: Long 10-page e-books (fully managed for you).